To enable Incoming SMS and Outgoing SMS details to be logged Custom Objects in ActiveCampaign

Use case: set up automation within ActiveCampaign based on SMS content/time

Benefit: Once this feature is rolled out, we would be able to implement various automations such as:
1. Create follow up task when coupon/deal is provided to the customer, check within a week to see if customer converted
2. Adjust deal value on Activecampaign if the customer states they are after a more expensive model