Enhanced Reporting for Bulk Messaging Campaigns

Objective:
To improve the reporting experience for bulk messaging campaigns by enabling users to access, customize, and visualize data across multiple campaigns and numbers in a single interface.

Feature Requirements:

1. Unified View for Multiple Campaigns:

   • Ability to view data from multiple bulk messaging campaigns on a single page.

   • Filter and sort campaigns by time range, campaign name, sender number, etc.

2. Customizable Report Downloads:

   • Option to download reports for multiple campaigns at once.

   • Ability to customize what data points are included (e.g., messages sent, delivery status, response rate, etc.).

3. Advanced Data Visualization:

   • Include graphical representations like bar charts, pie charts, and line graphs.

   • Compare performance of different sender numbers or campaigns side-by-side.

4. Detailed Engagement Metrics:

   • Include fields like:

     • Total messages sent

     • Number of responses

     • Number of no-responses

     • Response rate %

     • Opt-outs (if applicable)

   • Allow segmentation based on tags, contact lists, or message templates used.

5. Saved Views or Templates:

   • Let users create and save custom report views for recurring analysis.

Use Case:
This feature will greatly benefit users managing multiple outreach campaigns, helping them make data-driven decisions quickly. It reduces the manual effort of accessing reports one-by-one and empowers teams with a holistic view of engagement performance.